In her small upstate New York town, Molly Howe is admired for her beauty, poise, and character, until one day a secret is exposed and she is cruelly ostracized. She escapes to Berkeley, where she finds solace in a young art student named John Wheelwright. They embark on an intense, all-consuming affair, until the day Molly disappears–again. A decade later, John is lured by the eccentric advertising visionary Mal Osbourne into a risky venture that threatens to eviscerate every concept, slogan, and gimmick exported by Madison Avenue. And much to John's amazement, one of the many swept into Osbourne's creative vortex is the woman who left him devastated so many years before.