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The Latino Century

How America's Largest Minority Is Transforming Democracy

ebook
1 of 1 copy available
1 of 1 copy available
An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.
In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties' notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—you'd think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don't.

Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?

By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man's journey through a political party that has turned itself inside out.
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    A moderate complexity publication with cover images and logos, converted to meet EPUB Accessibility specifications of WCAG-AA level. This book contains various accessibility features such as alternative text for cover images and logos, table of contents, page-list, landmark, reading order, structural navigation, index, and semantic structure. Blank pages from print have been removed in this ebook, with related page number spans set on the first following in-spine page. Certain front and back matter pages have been adjusted in the reading order sequence from print, with related page references removed in the page-list order.

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    • Kirkus

      May 1, 2024
      A political consultant's thoughts and predictions regarding America's increasing Latino population. A self-proclaimed "political data guy," Madrid, co-founder of the anti-Trump Lincoln Project, has amassed compelling statistics on voters generally and Latino (the term the author prefers over Latinx, "a political term, not a community term") voters in particular. The author attempts to synthesize decades of experience in service of understanding and engaging Latino voters, who have been ignored or taken for granted, misrepresented, and, perhaps most critically, left uncompelled by either of America's major political parties to participate in the civic process. The first half of the text is a sort of political autobiography, outlining Madrid's Republican identity forged in the Reagan era, his campaign work in his home state of California and on the national level--which reached a crescendo during George W. Bush's 2000 presidential campaign--and a defection from the GOP in the Trump years. Both Madrid's professional rise and his partisan disenchantment demonstrate his enthusiasm for the political process and his fervent belief in the power of the Latino community as a voting bloc. He issues calls to action for both Democrats and Republicans to acknowledge and court this power with aspirational messages and policies that address the needs of a rapidly assimilating group. However, chunks of text spent on details of political ad campaign purchases and quotes by the author in the press would have been better used fleshing out the meaning, context, and implications of Madrid's data. The author struggles to convincingly support many of his most potentially insightful points--e.g., Latino voters' rightward shift, ideas for engaging Latinos in swing states, and their relative prioritization of cultural or economic issues. Madrid's detours stifle the potential for deeper analysis that he is in such a distinct position to provide. Packed with interesting, useful information, but ultimately lacking cohesion.

      COPYRIGHT(2024) Kirkus Reviews, ALL RIGHTS RESERVED.

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