Anson Frericks, a former president at Anheuser-Busch—formerly the home of America's most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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Creators
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Publisher
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Release date
February 4, 2025 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781668070925
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EPUB ebook
- ISBN: 9781668070925
- File size: 3825 KB
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Languages
- English
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Reviews
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